Home Slider

In artificial inteligence augmented reality F8 Facebook facebook 360 facebook roadmap instagram virtual reality

Noutăți de la conferința F8 2017


Tehnologii cheie: inteligență artificială, realitate virtuală și augmentată

- Produse care vor avea la bază aceste tehnologii:
  • Video
  • Messenger
  • Facebook Search
  • WhatsApp
  • Facebook Groups
  • Instagram
Sursa foro: The Next Web



Noutăți și predicții:
  • Facebook Camera - devine prima platformă de realitate augmentată;
  • Facebook Spaces - va permite utilizatorilor să-și împărtășească experiențele cu prietenii de pe Facebook într-un mediu virtual. #awesome! 😍
  • Mark Zuckerberg crede cu tărie că video-urile vor deveni principala formă de conținut. Cu toate progresele făcute în ultima vreme (Facebook lives, tab separat pentru video, video-uri 360 de grade), Facebook va încuraja tot mai mult distribuirea de conținut video pe platformă.
  • Dezvoltarea unei comunități globale și a unei infrastructuri sociale prin intermediul Facebook Groups. Dacă gestionați o pagină de Facebook, poate ați pimit și voi recent notificări de la Facebook prin care puteți să construiți o comunitate în jurul paginii voastre. Astfel, Facebook va permite interacționarea pe grupuri sau crearea unui grup cu pagina de companie (până acum doar cu pagina de profil putea accesa / crea un grup). 
  • Chat mult mai interactiv prin integrarea boților și a unor terțe aplicații. Facebook a anunțat că aplicația de chat are deja peste 100.000 de boți integrați, spre deosebie de 33.000 cât erau în septembrie 2016.
  • Messenger M sau Messenger AI Assistent - acesta va permite integrarea de servicii de la terțe companii. De exemplu, dacă vorbești cu un prieten pe Messenger să mergeți undeva, aplicația de chat poate să-ți recomande o cursă de la Uber 😉 Spotify sau Apple Music vor apărea în Messenger, iar parteneriatul creat cu Western Union le va permite persoanelor din US să transfere bani în peste 200 de țări.
  • Efectele speciale pentru Messenger prin construirea unei platforme în jurul realității augmentate, care le va permite dezvoltatorilor să creeze efecte speciale și măști 3D, în condițiile în care competiția cu Snapchat devine una din ce în ce mai acerbă.
  • News Feed secundar - Facebook a anunțat că testează deja încă un news feed unde vor apărea postări de la persoane sau pagini pe care nu le urmărești (încă). Acesta este similar cu tab-ul de Explore din Instagram, care îți permite să descoperi conținut relevant bazat pe interesele tale.
facebook rocket icon
Sursa foto: Techcrunch
  • Postări sponsorizate în Facebook Search. Anul trecut Mark Zuckerberg a anunțat că în bara de search de la Facebook au loc aproximativ 2 miliare de căutări pe zi, în ideea în care, pe Google în 2016 au avut loc aproximativ 5.5 miliarde de căutări. Această modalitate prin care poți să descoperi fotografii, video-uri, persoane, pagini, grupuri, link-uri este văzută de Facebook ca o nouă oportunitate de a-și monetiza și acest serviciu. 
  • Accesarea offline a Instagram-ului. Utilizatorii de Android vor putea să acceseze conținutul downloadat inițial de pe Instagam, chiar și fără conexiune la internet. Vor putea să folosească funcțiile de likes și comments, iar acestea se vor înregistra în momentul în care se vor conecta la internet.
  • Instagram Analytics pentru desktop. Momentan brandurilor pot crea diverse reclame și pot gestiona comentariile de pe Instagram direct în platforma de la Facebook. Este posibil ca integrarea acestor platforme să includă și posibilitatea de a vedea datele statistice din Instagram în Facebook Insights.
  • Social VR. După introducerea Facebook 360 for Gear VR din martie 2017,Facebook a anunțat că există deja peste 250 de milioane de fotografii și peste 1 milion de video realizate la 360 de grade. Această aplicație va oferi utilizatorilor o experiență mult mai captivantă în timpul vizionării conținutului.
Facebook 360 for Gear VR
Sursa foto: Facebook NewsRoom

Inteligență artificială, boți, realitate virtuală și augmentată, acestea sunt câteva dintre cele mai importante caracteristici prezentate la conferința F8 de anul acesta și totodată, tehnologiile pe baza cărora Facebook își va dezvolta produsele și serviciile în următorii 10 ani.

Read More

Share Tweet Pin It +1

0 Comments

In adwords fundamentals google adwords google exams

Google AdWords Fundamentals Exam Preparation: Questions & Answers 2017

Google AdWords Fundamentals Exam Preparation Questions and Answers 2017
Photo source: Itexamsquestions.com

The Google AdWords Fundamentals Exam covers basic and intermediate concepts, such as the benefits of online advertising, the best practices for managing and optimizing AdWords campaigns and metrics and tools to measure the performance for each campaign. 

The exam includes 100 questions and you have to answer correctly to at least 80 of them. The certificate is valid for 12 months from the date you passed this exam.


An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget  in their AdWords account?

   A)  Set a daily budget of $20 for the advertiser's campaign
   B)  Set a bid of $20 per ad group
   C)  Set a daily budget of $20 for the advertiser's account
   D)  Set a bid of $20 for the advertiser's campaign


You sell video games and want people who play mobile gaming apps to know about your store. What's one benefit of promotion your products with a mobile apps campaign on the Display Network?

   A)  It lets people who see your ad get directions to your store on Google Maps
   B)  It allows you to show your ad on app categories that you choose
   C)  It encourages people using mobile devices to install your app
   D)  It directs people to your online store to purchase your products


Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?

   A)  Create multiple campaigns, each with a set of related keywords
   B)  Create campaigns based on the structure of his client's website
   C)  Create one campaign with a broad selection of keywords
   D)  Create one campaign for all the products his client offers


When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

   A)  based on how much your product is worth
   B)  50% of how much your product is worth
   C)  the same amount as the profit generated by your product
   D)  the same amount as the revenue generated by your product


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?47
   A)  01
   B)  5
   C)  51
   D)  1


Which statistic indicates how often a click has led to a conversion?

   A)  Cost-per-conversion
   B)  Clickthrough rate (CTR)
   C)  Conversion rate
   D)  Converted clicks


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

   A)  The profit dervied from a paid click
   B)  The bids of the next closest advertiser
   C)  The average profit per conversion
   D)  The Quality Score of the keyword


A standard AdWords text ad is made up of:

   A)  a display URL and description text
   B)  a headline, image, and description text
   C)  a headline and description text
   D)  a headline, a display URL, and description text


148) Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

   A)  Create multiple ad groups that target different devices, and monitor the results
   B)  Set up an experiment to test which device he should target
   C)  Create multiple campaigns that target different devices, and monitor the results
   D)  Segment his campaign statistics table by device


A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
   A) Specific terms about the benefits of running
   B) Specific terms about the shoe brand and model your client is selling
   C) Generic terms about running and running shoes
   D) Generic terms about different types of women’s shoes


Why should you link your client's AdWords account to Google's Webmaster Tools?
   A)  See how your ads performed when triggered by actual searches
   B)  See how often your ads rank higher in search results than those of other advertisers
   C)  See if people reach your client's website via ads or organic search results
   D)  See which campaigns have the biggest changes in clicks, costs, and conversions


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

   A)  sitelink extensions
   B)  previous visit extensions
   C)  callout extensions
   D)  location extensions



When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

   A)  Include call-to-actions, such as “Find the nearest location”
   B)  Information about Italian food in the description
   C)  Use the same headline and description as other advertisers
   D)  An exclamation point in the display UR


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  A)  Cost-per-thousand impressions (CPM)
  B)  Cost-per-acquisition (CPA)
  C)  Automatic cost-per-click (CPC)
  D)  Manual cost-per-click (CPC)


Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

   A)  Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
   B)  Use the top movers report which campaigns have seen the biggest change in clicks since last month
   C)  Use the paid & organic report to show when his website appears in organic search, with no associated ads
   D)  Use the Search term report to show which search terms lead to the most clicks on his ads


Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?

  A)  Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
  B)  Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  C)  Add demographic and age targeting to show ads to people in this audience
  D)  Set up a remarketing list to show ads to women who have previously visited your client's website


Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

   A)  Use a location bid adjustment to increase bids for customers in Tokyo
   B)  Create a separate ad group to target ads and bids for Tokyo
   C)  Use the user location view to understand if people who click your ads are located in Tokyo
   D)  Refine where your ads show by adding the keyword "Tokyo"


A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?

   A)  Include a phone number in the client's ad's headlines and monitor performance with the mobile clicks-to-call segment
   B)  Include a phone number in the client's ad's headline and monitor performance with the top vs. other segment
   C)  Add call extensions to the client's ads and monitor performance with the top vs. other segment
   D)  Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment


Which is a benefit of advertising online?
   A) Reach people who are likely interested in what you’re advertising
   B)  Automatically collect information about potential customers
   C) Increase your position in organic search results
   D) Make money by showing ads on your website


How can you see if people are searching for your client's services during the early morning and evening hours?

   A)  Monitor reach and frequency data
   B)  Run a keyword diagnosis
   C)  Segment performance statistics by time
   D)  Run a search terms report


When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

   A)  AdWords only shows an ad for keywords with proper spelling and plural forms
   B)  Your keyword list would be disapproved based on Google's advertising policies
   C)  AdWords can automatically include these variations for you
   D)  Broad match includes the exact words and phrases a user sear


When building a keyword list for a Display Network campaign, you should do which of the following:

   A)  Use Display Campaign Optimizer to identify new keywords
   B)  Only include exact match keywords
   C)  Only use Keyword Planner to identify new keywords
   D)  Include keywords that are related to the websites your customers visit


If you'd like your ads to show on certain sites across the Internet, you can add these websites as:
   A)  Placements
   B)  Audiences
   C)  Keywords
   D)  Topics


Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

   A)  the daily budget you've set
   B)  your historical conversion rate
   C)  the expected impact of extensions and other ad formats
   D)  the search ranking of your website


Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?

   A)  Dynamic Search Ads
   B)  Ecommerce tracking
   C)  Remarketing
   D)  Conversion tracking


You can use Display Planner to:

   A)  see how other advertisers perform on websites where you want your ad to appear
   B)  compare how your current Display Network campaign could perform on websites you’d like to target
  C)  see ways to reach your target audience based on your keywords, website, or interest categories
  D)  see which image and text ads are performing best on the specific websites you’re targeting


You can use audience targeting to show your ads to:

   A)  specific websites, based on specific interests
   B)  groups of websites, based on specific interests
   C)  specific groups of people, based on their interests
   D)  specific groups of people, based on their location


Which client would you advise to advertise on the Google Search Network?

  A)  Jim, who wants to reach people on social networks interested in poetry
  B)  Suzy, who wants to reach people browsing travel websites about China
  C)  Bill, who wants to reach people looking for plumbing services
  D)  Carol, who wants to reach people watching YouTube videos


Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

   A)  they perceive her products
   B)  likely they are to become a regular customer
   C)  they interact with her website
   D)  likely they are to click her ads


You would choose to advertise on the Google Display Network if you wanted to:

   A)  show ads to people on non-Google search sites
   B)  show ads on Google Maps
   C)  show ads on websites related to your business
   D)  show ads on Google Shopping


Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

   A)  Make sure the landing page is closely related to the ad
   B)  Increase the average daily budget for the campaign
   C)  Broaden the list of keywords to reach more potential customers
   D)  Increase the cost-per-click (CPC) bid for low-performing keywords


One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
   A)  AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
   B)  Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
   C)  To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
   D)  Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4


An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?
   A)  Test different cost-per-click (CPC) bids
   B)  Test only one version of your ad text
   C)  Lower the cost-per-click (CPC) bids and increase the budget
   D)  Delete keywords that are generating the most clicks


In order to appeal to customers on mobile devices, it's important to:
   A)  Send users to a video-based landing page
   B)  Send users to a mobile-friendly landing page
   C)  Avoid using ad extensions
   D)  include your phone number as your display URL


What happens when a campaign consistently meets its average daily budget?
   A)  Ads in that campaign will stop showing for the rest of the billing cycle
   B)  Average cost-per-click (CPC) bids will be lowered
   C)  Your budget is automatically adjusted
   D)  Ads in that campaign will show less often than they could


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?
   A)  Use target search page location to help get your client's ads to the top of mobile search page results
   B)  Set a mobile bid adjustment to increase bids for searches on mobile devices
   C)  Set a mobile bid adjustment to decrease bids for searches on computers and tablets
   D)  Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices


Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
   A)  "Display Network only - All features"
   B)  "Display Network only - Remarketing"
   C)  "Search Network with Display Select - All features"
   D)  "Search Network only - All features"


A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
   A)  Google's Search Network will help her target people who are more likely to download her app
   B)  She can use keywords like "mobile app" to target people who are more likely to download her app
   C)  Google's Display Network includes many mobile apps where she could show her ad
   D)  She can use mobile app extensions to reach users in apps


When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
   A)  Add the terms as exact match keywords
   B)  Add the terms as phrase match keywords
   C)  Add the terms as negative keywords
   D)  Add the terms as keywords


On the Google Display Network, your ad is eligible to show on a webpage if your:
   A)  keywords match that webpage's content
   B)  ad text matches that webpage's content
   C)  landing page matches that webpage's content
   D)  website matches that webpage's content


Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations." What does this mean?
   A)  Karen's ads often show below her organic results for the search query
   B)  People who see Karen's site in relevant organic search results often click through to her site
   C)  Karen's ads don?t often show for the search query
   D)  Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'


What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
   A)  Add search terms that are not leading to many clicks as negative keywords
   B)  Add sitelinks to your ads to make them even more prominent
   C)  Make sure all of these search terms are included as keywords, regardless of relevance
   D)  Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords


Each campaign in your AdWords account should have a single:
   A)  maximum cost-per-click (max. CPC) bid
   B)  landing page
   C)  business goal
   D)  ad group


Clyde wants to raise the profile of his dance school. A "Display Network only" campaign can help him:
   A)  show ads when someone searches for dance classes
   B)  match his ad text to what people are searching
   C)  pick the most popular keywords for his campaign
   D)  show ads on dance websites and YouTube videos


Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?
   A)  "Display Network only - All features"
   B)  "Shopping"
   C)  "Search Network only - All features"
   D)  "Search Network only - Standard"


You would choose to advertise on the Google Search Network if you wanted to:
   A)  reach customers browsing websites related to your business
   B)  reach customers while they're searching for your products or services
   C)  choose the types of websites where you want your ads tos how
   D)  choose from a range of ad formats, like video and image ads


By monitoring ad campaign performance, an advertiser may obtain the information needed to:
   A)  create additional AdWords accounts for low-performing keywords
   B)  create duplicate ad groups with identical keywords and different ad variations
   C)  compare campaign performance to that of individual competitors
   D)  determine if campaigns are meeting overall marketing and conversion goals


While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
   A)  create a different ad for each keyword
   B)  create multiple ads for each keyword
   C)  only create one ad that's relevant to all keywords
   D)  create ads that are relevant to all keywords


How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
   A)  CPC bids are effectively coverted to CPM bids
   B)  CPM bids are effectively coverted to CPC bids
   C)  Ads using CPC bids are not allowed to compete on the Display Network
   D)  CPC and CPM bids only compete against bids of the same type


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
   A)  Remarketing
   B)  Keywords
   C)  Topics
   D)  Placements


Which ad extension would you use for an advertiser who has a chain of restaurants?
   A)  Seller ratings
   B)  Location extensions
   C)  Sitelink extensions
   D)  Previous visits extensions


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
   A)  AdWords budgets can only be set once annually and require a fixed commitment
   B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
   C)  Online campaigns generate clicks, whereas other channels generate exposure
   D)  Budgets cannot be applied to online campaigns due to constant changes in traffic


You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
   A)  How much you've spent on the campaign compared to the value of leads generated
   B)  You can't calculate return on investment for campaigns that are focused on online leads
   C)  The percentage of budget spent compared to how many forms were completed
   D)  The number of clicks your ad received divided by the number of times it showed


Which client would you advise to use radius targeting?
   A)  Luis, whose e-commerce business delivers nationwide
   B)  Denise, whose service can reach customers within 30 miles
   C)  Christopher, who wants to promote his new product in select cities
   D)  Mabel, who wants to exclude her ads from certain cities


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?
   A)  Clickthrough rate (CTR)
   B)  Converted clicks
   C)  Impressions
   D)  Conversion rate

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand
   A)  Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
   B)  Use a balanced combination of broad-, exact-, and phrase-matched keywords
   C)  Add display ads and affinity audiences targeting people interested in green living and beauty
   D)  Target large metropolitan areas where people are more likely to encounter her product


Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
   A)  AdWords budgets can only be set once annually and require a fixed commitment
   B)  Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
   C)  Online campaigns generate clicks, whereas other channels generate exposure
   D)  Budgets cannot be applied to online campaigns due to constant changes in traffic


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
   A)  Improve Quality Score and increase cost-per-click (CPC)
   B)  Decrease cost-per-click (CPC) and increase daily budget
   C)  Decrease cost-per-click (CPC) and decrease daily budget
   D)  Improve Quality Score and decrease cost-per-click (CPC)


Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
   A)  measures trends relating to the search terms people have used before seeing your ad
   B)  focuses on getting customers to complete an online purchase
   C)  shows you which ads lead to customer actions that have value for your business
   D)  automatically gives you personal details about the people who convert


Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
   A)  Keywords
   B)  Placements
   C)  Website
   D)  Ad text


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
   A)  Repeat the keyword as many times as possible in the ad text.
   B)  Delete the keyword and add the keyword to the campaign again
   C)  Modify the ad associated with that keyword to direct to a highly-relevant landing page
   D)  Increase the daily budget for the campaign in which the keyword is located


Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
   A)  A page with information on instrument rentals and a contact form
   B)  His homepage, with links to instrument sales, rentals, and music lessons
   C)  A page with information on music lessons and a contact form
   D)  A page with a wide selection of instruments for sale


Which of these metrics is especially important to clients who are running a branding campaign?
   A)  Clickthrough rate (CTR)
   B)  Average cost-per-click (avg. CPC)
   C)  Impressions
   D)  Phone call conversions


When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:
   A)  Negative match keywords
   B)  Broad match keywords
   C)  Exact match keywords
   D)  Phrase match keywords


What happens as a result of a search campaign consistently meeting its daily budget?
   A)  Accelerated ad delivery
   B)  Higher average cost-per-clicks (CPCs)
   C)  Fewer sites targeted at once
   D)  Missed potential ad impressions


You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:
   A)  reach people who are interested in similar products
   B)  use text ads that encourage people to call her business
   C)  use text ads that encourage people to visit her website
   D)  reach people who are searching for her products


Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
   A)  Reach and frequency data
   B)  Cost-per-thousand-impressions (CPM) bidding
   C)  Call extensions
   D)  Placement targeting


Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?
   A)  "Search Network with Display Select"
   B)  "Shopping"
   C)  "Search Network only"
   D)  "Display Network only"


Your client wants to improve her ad position. What would you recommend?
   A)  Improve the ad quality and increase bid amount
   B)  Add more keywords and increase daily budget
   C)  Improve Quality Score and decrease bid amount
   D)  Make the ad headline longer and more descriptive


Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
   A)  Undo and redo multiple changes while editing his campaigns
   B)  Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign
   C)  Mange, edit, and view multiple accounts at the same time
   D)  Copy or move items between ad groups and campaigns


What does "converted clicks" measure?
   A)  The total number of clicks within your chosen conversion window
   B)  The total number of conversions divided by the total number of clicks
   C)  The total number of clicks that led to a conversion
   D)  The percentage of clicks that led to a conversion


Which of the following items is not a component of Quality Score?
   A)  Landing page experience
   B)  Maximum cost-per-click (max. CPC) bid
   C)  Ad relevance
   D)  Expected clickthrough rate (CTR)


Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies
   A)  AdWords policies can help web user distinguish between ads and search results
   B)  AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
   C)  AdWords policies can keep disapproved ads and websites out of organic search results
   D)  AdWords policies can help keep ad costs low and affordable for advertisers


Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
   A)  Cost-per-view (CPV)
   B)  Cost-per-thousand-impressions (CPM)
   C)  Cost-per-click (CPC)
   D)  Cost-per-acquisition (CPA)


When someone clicks your ad, the actual amount you're charged will be:
   A)  The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
   B)  The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
   C)  The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
   D)  The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit


When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
   A)  traffic estimates for placement ideas
   B)  historical conversion rate estimates for your keyword and placement ideas
   C)  historical cost-per-click (CPC) estimates for your keyword and placement ideas
   D)  traffic estimates for your keyword ideas


Which is a benefit of advertising online with Google AdWords?
   A)  Advertisers can choose how much they spend and only pay when someone clicks their ad
   B)  Advertisers can choose how many times their ad should show during the day
   C)  Advertisers pay the same amount every time someone clicks their ad
   D)  Advertisers can pay to always show their ad above the organic search results


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
   A)  A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
   B)  A call-to-action like "Visit our gym now"
   C)  Add a promotion like "20% off fitness classes"
   D)  Add a call-to-action like "Sign up for a free trial"


Keyword Planner can help you build a new Search Network campaign by:
   A)  organizing potential placements into ad groups
   B)  suggesting landing pages for your ads
   C)  multiplying keyword lists together
   D)  creating new ads based on your keywords


Higher Quality Scores typically lead to:
   A)  higher costs and lower ad positions
   B)  lower costs and better ad positions
   C)  less overall impressions
   D)  faster delivery of daily budget


Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?
   A)  Create a campaign with ads and keywords written in French
   B)  Create a campaign targeting Paris and languages other than French
   C)  Create a campaign targeting French and regions other than Paris
   D)  Create a keyword list with the exact match keyword "Paris" and negative keyword "France"


An advertiser should group their campaigns by:
   A)  type of product or service
   B)  number of keywords
   C)  maximum cost-per-click (CPC) bids
   D)  number of ad groups per campaign


What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
   A)  Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
   B)  Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
   C)  Increase bids for ads with the lowest average position and clickthrough rate (CTR)
   D)  Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)


Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
   A)  App promotion ads
   B) Shopping ad
   C)  Image ads
   D)  Sitelink extensions


What's one of the main benefits of using ad extensions?
   A)  Extensions increase your reach by showing your ad on more advertising networks
   B)  Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
   C)  Extensions provide additional information to make your ads more relevant to customers
   D)  Extensions are automated so you don't have to create your ads


Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?
   A)  Create new ad groups with several keyword match types
   B)  Create new ad groups with related keywords grouped together
   C)  Remove half of the keywords from the ad group
   D)  Create one ad group for every five keywords


What's a reason to use the "Search Network with Display Select" campaign type?
   A)  Your ads only show on the first page search results
   B)  You can pick the exact websites where you want your ad to show
   C)  You can use one budget to advertise on the Search Network and Display Network
   D)  Your video ads can run on the Search Network


Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
   A)  Number of clicks on her ads and costs to produce her purses
   B)  How many times her ads have been viewed and clicked on
   C)  Number of clicks on her ads and revenue they generated
   D)  Costs to produce her purses and revenue generated from her ads


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
   A)  the number of relevant Display Network placements
   B)  their campaigns daily budget recommendations
   C)  the clickthrough rate (CTR) of their ads
   D)  the amount of impressions served


You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
   A)  creating ads that include terms or phrases people are searching for
   B)  creating relevant ads and keywords, but not using ad extensions
   C)  creating ads that link to a generic landing page
   D)  creating ads that include terms or phrases people are searching for


Target CPA bidding can help drive conversions by using your conversion history and:
   A)  cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
   B)  cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
   C)  cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
   D)  cost-per-click (CPC) goals to raise your bid when a conversion is more likely


Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?
   A)  Increase the maximum cost-per-click (CPC) bid
   B)  Change the ad delivery method from "Accelerated" to "Standard"
   C)  Lower the daily budget amount
   D)  Pause the campaign to stop showing ads and accruing costs


What's one benefit of creating multiple ad groups?

  A)  You can target specific ad groups into various Google networks
  B)  You can break up keywords and ads into related themes
  C)  You can set different budgets for each ad group
  D)  You can pause specific keywords if they are not performing well


When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
   A)  Maximize clicks
   B)  Enhance cost-per-click (CPC)
   C)  Target return on ad spend (ROAS)
   D)  Target search page location


You can use Keyword Planner to identify:
   A)  the number of negative keywords you should add
   B)  the amount of traffic potential keywords you might get
   C)  which text ads are performing best based on your keywords
   D)  webpages where your ad can appear based on your keywords


Your ad can show to a user when your targeted language matches:
   A)  a user's browser setting
   B)  a user's Google interface language setting
   C)  the language of websites a user visits most often
   D)  a user's operating system language


You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?
   A)  Pause your clients' campaigns and recreate them in your manager acccount
   B)  Use your clients' sign-in information to access and manage the accounts
   C)  Link the client accounts to your My Client Center (MCC) manager account
   D)  Consolidate the 3 accounts into a new AdWords account you create


What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
   A)  Replace the existing landing page with the new one and compare this month's data to last month's
   B)  Run a Campaign Experiment on the existing campaign that switches between both landing pages
   C)  Create another ad group for the new landing page and compare the two ad groups
   D)  Create another campaign for the new landing page and compare the two campaigns


Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?
   A)  "Display Network only - All features"
   B)  "Search Network with Display Select - All features"
   C)  "Display Network only - Remarketing"
   D)  "Search Network only - All features"


What is the benefit of having multiple ads in an ad group?
   A)  AdWords will automatically match each ad to the keywords it's most relevant to
   B)  Ads are only eligible to show ad extensions if there are more than one ad in that group
   C)  Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
   D)  AdWords will automatically rotate your ads and show the best performing ones more often





Read More

Share Tweet Pin It +1

2 Comments

In GAIQ google analytics google analytics IQ exam google exams

Google Analytics IQ Exam Preparation: Questions & Answers 2017



As its name suggests, Google Analytics Individual Qualification (or Google Analytics IQ) is a certification is for individuals, conducted by Google. GAIQ exam consist of 70 questions which you need to complete within 90 minutes and the passing score for this exam is 80%.


The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions. The certificate is valid for 18 months from the date you passed this exam.


Google Analytics IQ exam: Questions & Answers for 2017



Which Analytics API allows you to access your Google Analytics account configuration data?
  1. Core Reporting API
  2. Embed API
  3. Management API
  4. You cannot access this data with an API


Adding filters to a view in Google Analytics allows you to
  1. exclude visits from a particular IP address
  2. replace complicated page URLs with readable text strings
  3. modify historical data
  4. A and B only
  5. A, B, and C


How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
  1. Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  2. Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
  3. Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
  4. In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only


You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
  1. The tracking code has been altered and is reporting incorrectly
  2. There is a new referral source that is directing a lot of new traffic to the site
  3. There is unidentified referral traffic that is likely bot traffic
  4. New pages or subdomains have been recently indexed in organic search
  5. All of the above


How would you track visitors coming from an email or newsletter campaign?
  1. By turning auto-tagging on
  2. Analytics will track visits coming from any campaign automatically
  3. By manually tagging the destination urls of the campaign
  4. It is not possible to track visitors coming from non Adwords campaigns


You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
  1. Annotations
  2. Intelligence Events
  3. Real-Time
  4. Secondary Dimensions
  5. Advanced Segments


Which of the following questions can be answered using the goal flow report?
  1. Do visitors usually start my conversions process from the first step or somewhere in the middle?
  2. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  3. Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  4. Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?
  5. All of these can be answered using the goal flow report.


Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
  1. Custom dimensions
  2. Goal tracking
  3. Data import
  4. Custom channel groupings


The User ID feature is commonly used with which of the following website layouts?
    1. Users can create an account on your website and log in on all types of devices
    2. Users can navigate between your website and multiple sub-domains within one session
    3. Users must navigate to a 3rd party shopping cart domain to complete a purchase
    4. You have content that displays on another domain through an iFrame


What is the main purpose of the Multi-Channel funnel report?
  1. To show which goals are bringing in the most revenue
  2. To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
  3. To analyze the funnel steps for multiple goals
  4. To see which channels resulted in the highest number of page-views


The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
  1. Goals
  2. Segments
  3. Custom reports
  4. B & C only
  5. A, B, and C


What is a benefit of using Google Analytics for Remarketing?
  1. You can target customers who have previously been to your site with customized creatives.
  2. You can create Remarketing lists without making any changes to your existing GA tag.
  3. You can create Remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
  4. A and C only
  5. A, B, and C


Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
  1. Ecommerce reports
  2. Multi channel funnels reports
  3. Interests report
  4. Goals reports
  5. Campaigns reports


True or False: The order in which filters appear in your view settings matters.
  1. False: Filters are no necessarily executed in the order in which they appear.
  2. True: Filters are executed in the order in which they appear.


Which of the following metrics would most strongly suggest a poorly performing landing page?
  1. Bounce Rate > 90%
  2. % New Visits > 90%
  3. Session Duration > 5 minutes
  4. Bounce Rate < 90%
  5. None of these answers


You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
  1. Email traffic will always appear as referral and cannot be tracked separately
  2. Email is default medium in Google Analytics and will automatically appear in your reports
  3. Email traffic can be tracked using manual tagging with UTM parameters


Which of the following is not a required parameter in the URL builder?
  1. Campaign Name
  2. Campaign Medium
  3. Campaign Content
  4. Campaign Source
  5. All of these are required


True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
    1. True: A session is considered a “bounce” if the user views one page of the site and then leaves.
    2. False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.


Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
  1. Segments are filters that permanently change your data.
  2. Segments let you isolate and analyze your data.
  3. You can use segments to build custom Remarketing lists.
  4. Segments represent either subsets of sessions or subsets of users.


True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
  1. True: With analytics.js you can track across your domain and subdomains with no additional configuration.
  2. False: You must always set up cross domain tracking in order to track subdomains.


When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
  1. changing the sampling rate in your view settings
  2. adjusting the session timeout control
  3. adjusting a control in the reporting interface for greater or less precision
  4. You cannot adjust the sample data


True or False: When you share a link to a custom report, you share the data in report.
  1. True: Sharing a link to a custom report shares the data in report
  2. False: Sharing a link to a custom report only shares a template for the report


Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
    1. example.com/thankyou/receipt.php
    2. example.com/thankyou.php
    3. example.com/thankyou.html
    4. All of these would count as goal


You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
  1. The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days.
  2. You must modify your tracking code to support Smart Goals data collection.
  3. You must enable “Smart Goals” in your property settings.
  4. The selected Google Analytics account must have at least 500 sessions over the past 30 days.


In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
  1. Assisted Conversion Value
  2. Conversion Rate
  3. First Interaction (Click) Conversions
  4. none of these metrics


A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  1. Google Analytics does not keep track of sessions by default
  2. The visitor’s session expires after 5 minutes of inactivity
  3. The visitor’s session expires after 30 minutes of inactivity
  4. The visitor’s session expires once the visitor has exited your site


What are UTM parameters?
  1. parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports
  2. parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns
  3. parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic
  4. parameters that are added to your site for Event tracking


What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
    1. View filters
    2. Advanced Segments
    3. Report filters
    4. Custom Dimensions


When should you use manual tagging?
a. You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
b. You should use manual tagging for any non-AdWords custom campaign.
c. You should use manual tagging to track only AdWords campaigns.

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:
  1. Pageviews
  2. Events
  3. Transactions
  4. A and B only
  5. A,B, and C


What is an attribution model in Google Analytics?
  1. the set of rules that determine which AdWords ads are credited with a conversion
  2. the set of rules for assigning sessions to new vs returning users
  3. the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
  4. the set of rules for assigning specific interest categories


Which dimension is not included in the Adwords reporting section of Google Analytics?
  1. Bid adjustment
  2. Keyword
  3. Invalid click
  4. Destination URL
  5. TrueView Video ad


When you create a new Channel Grouping in a view, you can:
     a. immediately select it in the Acquisition Overview and Channel reports
     b. apply it retroactively and see historical data classified by our new channel definitions
     c. change how reports display your data, without changing the data itself
     d. A and C only
     e. A,B, and C


Which of the following are advantages of implementing Google Tag Manager?
  1. You can add AdWords tags to your site without editing code
  2. You can add non-Google tags to your site without editing site code
  3. You can add Google Analytics tags to your site without editing site code
  4. All of these answers are correct
  5. You can change configuration values in your mobile app without rebuilding a new binary


What reports would you use to determine if you should consider expanding your advertising to new markets?
  1. Location and Language reports
  2. Frequency and recency reports
  3. Intelligence events
  4. Source/Medium report


The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
  1. use Google Tag Manager for your Analytics tracking
  2. be able to generate your own unique IDs
  3. create a new Analytics account for User ID reporting
  4. all of the above


Which of the following should you NOT collect with the Google Analytics commerce JavaScript?
  1. product SKU(s)
  2. credit card number
  3. billing city
  4. tax amount
  5. purchase amount


You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
  1. 1
  2. 5
  3. 2
  4. 0


Google Analytics can identify that two sessions are from the same user if
  1. the sessions happen in the same browser on the same device
  2. the sessions happen on the same day
  3. the sessions happen in the same browser
  4. the sessions occur within 30 minutes of each other


You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
  1. Annotations
  2. Intelligence Events
  3. Real-Time
  4. Secondary Dimensions
  5. Advanced Segments


The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
  1. Location
  2. Campaign medium
  3. Device category
  4. Interest category


Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
  1. You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  2. The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  3. When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
  4. All of these statements are true.


Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
  1. bounce rate
  2. session duration
  3. pageviews
  4. conversion rate


Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
  1. First Interaction model
  2. Last Interaction model
  3. Last Non-Direct Click model
  4. Linear model


Why would it be useful to assign a value to your goal in Google Analytics?
  1. Assigning a goal value allows you to track revenue from your conversions.
  2. Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
  3. Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.


Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
  1. Traffic type
  2. Language
  3. Device Category
  4. B and C only
  5. A, B, and C


True or False: Once a view is deleted it cannot be restored.
  1. True: Deleted views cannot be restored at any time.
  2. False: You have 35 days to restore a view after it is deleted.


Auto-tagging is a feature that is used with which type of traffic?
a. Any search engine traffic that is not from Google
b. AdWords Campaign traffic
c. Website referrals
d. Social media referrals

Which of the following is a benefit of using segments in your data analysis?
  1. You can compare behavior metrics for groups of users like Converters vs non Converters.
  2. You can analyze your users and/or their sessions according to single or multi-session conditions.
  3. You can isolate and analyze specific conversion paths using conversion segments.
  4. You can permanently modify the data in your view, for example excluding internal or bot traffic.
  5. A,B, and C only
  6. A,B,C & D


Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
  1. Remarketing
  2. Interest Categories
  3. Demographic reporting
  4. B and C only
  5. A, B, and C


The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
  1. send data to Google Analytics from any web-connected device
  2. send data to Google Analytics from a kiosk or a point of sale system
  3. upload aggregated data tables to Google Analytics
  4. A and B only
  5. A, B, and C


Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
  1. Visits
  2. Ecommerce Conversion Rate
  3. Page Value
  4. Bounce Rate
  5. Pages / Visit


What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
  1. Real Time reporting
  2. Segmentation
  3. View filters
  4. Multi-channel funnels


You define a Destination URL goal by
  1. creating a new dashboard to report only on the goal page
  2. adding the conversion ID to the tracking code on the goal page
  3. editing the view Goals and specifying the request URL of the conversion page
  4. adding the Ecommerce code to the goal page


Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
  1. some visitors may have javascript disabled
  2. some visitors may be blocking cookies
  3. clicks and sessions are different metrics
  4. all of the above


What does the Time Lag report indicate?
  1. Time lag between goal completions
  2. Lag on the load time of the site
  3. Time lag between the original session and a goal completion
  4. Time lag between page views in the goal funnel


Which of the following would prevent destination goal conversions from being recorded?
  1. There was a misspelling in the URL of the goal definition.
  2. The tracking code is missing from the conversion page.
  3. No URL destination goals have been defined
  4. The match type in the goal definition is incorrect.
  5. All of these would prevent a destination goal from recording.


Which of the following could be measured by defining a goal in Google Analytics?
    1. the percentage of visits that contain only one pageview
    2. the percentage of visits that result in a site registration conversion rate
    3. the percentage of visits during which visitors spent at least two minutes on the site
    4. All of these could be measured by defining a goal in Google Analytics


Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
  1. Device Category
  2. landing page
  3. Campaign
  4. A and C only
  5. A, B, and C


Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
  1. Session (metric) + Page (dimension)
  2. Bounce rate (metric) / Event Action (dimension)
  3. Sessions (metric) / city (dimension)
  4. All of the above are valid dimension / metric combination

Read More

Share Tweet Pin It +1

0 Comments